Best Digital Marketing Course. GGS College, Kharar

Are you passionate to market any kind of website? Are you searching for the best digital marketing courses? Then, here is the top of the line answer to all of your questions. Yes, the world is rounded by the digital era and everything is operating via digital media. To accomplish all these works without anyone’s help, you have to go through with the course from some Best Digital Marketing Institute. Keeping in view its growing scope, this year GGS College of Modern Technology has introduced in its curriculum one year diploma course in Digital Marketing. Visit the website for more info. You can find the best Digital Marketing Course here.

Understanding Digital Marketing

It is One of the most fascinating and versatile fields and is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers.  The employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course from the best marketing training institute to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. 

Brand Awareness

One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and to recognize a particular brand. Enhancing brand awareness is too important in digital marketing, similarly marketing in general, as a result of its impact on brand perception and consumer decision-making, as we say “Impact of Brand on Consumer Behavior”:

Digital Marketing Modules Offered By GGS Sachdeva

Best Digital Marketing Course. GGS College, Kharar

WEBSITE MARKETING A website is the center of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to operate.

SEARCH ENGINE OPTIMIZATION (SEO) Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries. The importance of SEO to increasing brand awareness is basically for the growing influence of search results and search features like featured snippets, knowledge panels and local SEO on customer behavior.

PAY-PER-CLICK (PPC) ADVERTISING PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can section users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

CONTENT MARKETING The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, online courses, infographics, podcasts, and webinars.

EMAIL MARKETING It is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages. But that is not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists. Then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

SOCIAL MEDIA MARKETING The primary goal of a social media marketing campaign is brand awareness and establishing social trust. It is also one of the easiest way to build your page on any social media website. But your main focus should be the brand awareness. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

AFFILIATE MARKETING Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products. And to get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon, Myntra, Shein etc. have affiliate programs that pay out millions of dollars per month to websites that sell their products.

VIDEO MARKETING YouTube has become the second most popular search engine. A lot of users are shifting to YouTube. To learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns. As it has a huge impact on the audience if we see at wider level.


It plays a major role in digital marketing. Remarketing is a way to connect with people who interacted with your website or mobile app before. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites. Thus helping you increase your brand awareness or remind those audiences to make a purchase. Therefore you can remarket or we can say remind them that they were interested in something before.

Scope Of Social Media Marketing

  • Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing. For eg. phone and email based advertising.
  • Marketing on most social media platforms comes at little to no cost- making it accessible to virtually of any size business.
  • Accommodates personalized and direct marketing that targets specific demographics and markets.
  • Companies can engage with customers directly, allowing them to obtain feedback and resolve issues immediately.
  • Ideal environment for a company to conduct market research.
  • Can be used as a means of obtaining information about competitors and boost competitive advantage.
  • To promote brand events, deals, and news, social platforms can be used.
  • Platforms can also be used to offer incentives in the form of loyalty points and discounts.

Digital Marketing Course, Duration, Fees & Eligibility Criteria

 Our college offers Internet Marketing  course at PG level Diploma Course under management stream. Course duration is of one year. You can visit our website to know our fees structure and eligibility Criteria. It is one of the Best Digital Marketing Institute in Punjab.

Digital Marketing Course Syllabus

Before opting for Digital Marketing course, candidates must get an idea of what they would study once they get enrolled in course. Read further to know the syllabus of a Digital Marketing course: 

  • Digital Marketing Fundamentals
  • Website Planning and Structure
  • Facebook Marketing Fundamentals
  • Facebook Advance Strategies
  • Google Adwords
  • Youtube Marketing
  • Google Plus For Business
  • Facebook Ad Campaigns
  • Integeration with Website
  • Google Analytics And Webmaster Tool
  • Search Engine Optimisation

Summing up, If you want your brand to be on top or you want to be an expertise in Digital Marketing, Join Us with our new PG Diploma Course. Because we offers best Digital Marketing Course. Visit the website for further more queries.

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